SOCIAL MEDIA PLANNING
A project commissioned by a Hong Kong street food restaurant in Milan, with the goal of expanding its clientele and talking about Hong Kong cuisine and culture to the Italian public. A social media strategy was created to reach and engage with as many people as possible.
A series of unique contents and graphics was designed to implement the Instagram editorial plan, to make the feed more interesting and diverse.
ADOBE LIGHTROOM PRESET
A custom Adobe Lightroom Preset to easily edit the photographs was also created to give the feed a more homogeneous look, and to make the dishes look even more appealing to users.
A series of weekly IG stories was created to engage users even more, and to give them some tips and informations about the restaurant cuisine and Hong Kong culture.