Social Media Strategy & Content Creation
A Hong Kong street food restaurant in Milan commissioned this project aimed at expanding its clientele and introducing Hong Kong cuisine and culture to the Italian public. A comprehensive social media strategy was developed to maximize reach and engagement.
Graphic Visual Content
A series of unique content and graphics was designed to enhance the Instagram editorial plan, creating a more dynamic and engaging feed.
Custom Adobe Lightroom Preset
A custom Adobe Lightroom Preset was created to streamline photo editing, ensuring a cohesive look for the feed and making the dishes appear even more appealing to users.
Engaging Instagram Stories
A series of weekly Instagram Stories was developed to further engage users, providing tips and information about the restaurant's cuisine and Hong Kong culture. Interactive elements such as polls, quizzes, and question-and-answer sessions were incorporated to foster user interaction and engagement. This approach not only educated the audience about Hong Kong cuisine but also created a sense of community around the restaurant's brand.
