PERSONAL TRAINER CONTENTS
A project commissioned by a certified Personal Trainer whose goal was that of launching his own online services to help people training during the lockdown. I designed and created a multitude of contents to match the social media strategy I carefully studied for this client.
Given the lack of a website to attach to my client's Instagram profile, I designed a PDF to present his values as a coach, the services he offers and his price list.
LINK TO PDF - https://PersonalTrainerPDF
CONTENT CREATION: WORKOUT VIDEOS
A fundamental element my client requested was a series of workout videos to better showcase people how to execute a certain exercise. I shot and edited a multitude of videos for him to regularly post once a week, with the aim of creating even more engagement with his audience.
CONTENT CREATION: PHOTOGRAPHS
Once the editorial plan was set, I shot a series of photographs to match the look-and-feel he wanted to achieve and I created a custom Lightroom Preset, thus to give him an easy way to create a nice and more homogeneous feed.
To complete the editorial plan, I designed a "Quote of the week" template for my client to easily edit and update according to his taste and desire.