SOCIAL MEDIA MANAGEMENT & CREATIVE DIRECTION
Development of an evolved Instagram strategy for Yatay, a sustainable sneaker brand by Golden Goose. The goal: go beyond product-focused content and create a distinctive and versatile narrative aligned with the brand’s values. The strategy included a renewed editorial plan, creative direction, and the writing of concise, creative captions and short texts, tailored for each post — always maintaining the brand’s voice: a balance between minimalism, inspiration, and authenticity.
PRODUCT CONTENT: STILL LIFE PHOTOGRAPHY
Shooting and editing of versatile sneaker-focused content — from clean still life images to conceptual and lifestyle compositions. The visuals highlight materials, textures, and design details, always maintaining a refined and natural aesthetic aligned with Yatay’s identity.
VISUAL CONCEPTS AND GRAPHICS
Design of original graphic content to diversify the feed and support storytelling beyond the product — from minimal text-based visuals to conceptual series and inspirational themes, always aligned with Yatay’s aesthetic and tone.
MOODBOARD AND CONCEPTUAL SHOTS
Curation and editing of a series of aesthetic imagery and moodboard content aimed at enriching the visual storytelling with nature, texture, and emotion — subtle yet powerful references to the brand’s values.
CONTENT CREATION: INSTAGRAM REELS
Ideation and editing of dynamic, brand-aligned reels to boost engagement and explore Yatay’s core themes through short video formats — ranging from mood storytelling to playful animations and awareness content.