This project was the result of the collaboration between NABA and San Benedetto, which aim was to redesign the brand’s iconic sleek cans, following two different themes: Italy and Orient. My team approached this work trying to go deeper and beyond the usual stereotypes, trying to focus on people and their emotions, zooming onto small details in order to show a bigger picture. Our goal was to evoke feelings, emotions, and vibes linked to such Countries.
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